The Challenges Faced By Kingfisher Airlines Commerce Essay

The Challenges Faced By Kingfisher conductlines Commerce EssayWhile starting this assignment, I was required to conduct my research based on any family or validation. This could prove to be actually tricky as the company selected should bring been both challenging as well as with some stretch for applying conductorial theories.Kingfisher-Kingfisher is an Kingfisher based in Mumbai, India, and cerebratees primarily on domestic routes, along with several international overhaul to neighboring countries in Asia. Kingfisher is state-owned, and is administered by the Ministry of Civil Aviation. It is angiotensin-converting enzyme of the two flag carriers of India, the different being Air India. The Kingfisher was rebranded as Indian for advertising purposes as a part of a program to revamp its compass in preparation for an initial public offering (IPO). The Kingfisher operates closely with Air India, Indias national carrier. Alliance Air, a fully-owned subsidiary of Kingfisher, was renamed Air India Regional. In 2007, the Government of India announced that Kingfisher would be merged into Air India. As part of the merger dish, a new company called the National Aviation Company of India Limited (NACIL) was established, into which both Air India (along with Air India Express) and Kingfisher (along with Alliance Air) will be merged. Once the merger is complete, the Kingfisher which will be called Air India will continue to be headquartered in Mumbai and will have a fleet of over 130 aircraft.CDocuments and SettingskamalDesktop64748.jpgHistory- Kingfisher Kingfisher is a private airline based in Bangalore, India. Currently, it traveling bags the status of Indias largest domestic airline, providing world-class facilities to its customers. owned by Vijay Mallya of United Beverages Group, Kingfisher Kingfisher started its operations on May 9, 2005, with a fleet of 4 brand new Airbus A320, a flight from Mumbai to Delhi to start with. The airline shortly oper ates on domestic as well as international routes, covering a number of major cities, both in and outside India. In a short span of date, Kingfisher Kingfisher has carved a niche for itself in the civil aviation industry. Kingfisher Kingfisher proved to be a stiff competition for other domestic Kingfisher of India, with its brand new aircraft, stylish red interiors, stylishly dressed cabin crew and ground staff. The airline introduced in-flight entertainment (IFE) systems, for the first time to Indian consumers. The IFE systems were tenderd on every seat, even on the domestic flights. The airline offers attractive services to its on board passengers. Years following its inception proved to be well(p) for the airline, in terms of its booming problem, with a good track record of customer triumph. However, it faced a worsening economic scenario in 2008MANAGEMENT circumspection in all note areas and human organization activity is the act of getting people together to accomplish d esired goals and objectives. charge comprises computer programning, organizing, staffing, lead-in or directing, and controlling an organization (a group of unmatchable or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resourcefulnesss, financial resources, technological resources, and natural resources. Because organizations can be viewed as systems, guidance can withal be qualifyd as human action, including design, to facilitate the production of serviceable outcomes from a system. This view opens the opportunity to manage oneself, a pre-requisite to attempting to manage others focus can also refer to the person or people who perform the act(s) of focussing. fundamental functions of focal point-Management operates through various functions, often classified as planning, organizing, leading/directing, and controlling/monitoring.* Planning Deciding what needs to happen in the fut urity (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action.* Organizing (Implementation) do optimum use of the resources required to enable the successful carrying out of plans.* Staffing Job analyzing, recruitment, and hiring individuals for inhibit jobs.* Leading/Directing Determining what needs to be done in a situation and getting people to do it.* Controlling/Monitoring Checking nestle against plans, which may need modification based on feedback.Management hierarchy In an organization-The management of an organization may have three levels- superior management (or top management or upper management)Middle managementLow-level management, such as supervisors or aggroup-leadersTop-level management-* Require an extensive noesis of management roles and skills.* They have to be very aware of external factors such as markets.* Their decisions are generally of a long-term character* Their decisions are make using analytic, direc tive, conceptual and/or behavioral/participative processes* They are answerable for strategic decisions.* They have to chalk out the plan and see that plan may be effective in the future.* They are executive in nature.Middle management-* Mid-level managers have a specialized empathiseing of certain managerial tasks.* They are trustworthy for(p) for carrying out the decisions made by top-level management.Lower management-* This level of management ensures that the decisions and plans taken by the other means employees.* Lower-level managers decisions are generally short-term ones.Management Theories-These are three basic management theories-Classical Viewpoint (scientific management, bureaucratic management, administrative management)Behavioral Viewpoint (Hawthorne studies, human relations movement, behavioral recognition approach) quantifiable Viewpoint (management science, operations management, management info systems)1. Classical Viewpoint-It includesscientific managementBu reaucratic managementAdministrative managementscientific management Scientific management is defined as the use of the scientific method to define the one best way for a job to be done.Taylors Four Principles of Scientific Management-1. Study each part of the task scientifically, and develop a best method to perform it.2. Carefully select surveyers and train them to perform a task using the scientifically developed method.3. Cooperate fully with figureers to ensure they use the proper(ip) method.4. Divide dress and responsibility so management is responsible for planning work methods using scientific principles and workers are responsible for executing the work accordingly.Bureaucratic management-GENERAL ADMINIST Characteristics of Webers precedent bureaucracyThe major characteristics of Webers ideal bureaucracy include for an organization-a. Specialization of a laborb. Formalization of rules and proceduresc. Impersonality in application of rules and sanctionsd. Formalization of lines of authority into a hierarchical structureEffectively. goop WeberTheory of Administrative Management-The role of administrative management concludes that all activities that occur in business organizations could be divided into six main(prenominal) groups-Technical (production, manufacturing)Commercial (buying, selling, exchange)Financial (obtaining and using capital)Security (protection of property and persons)Accounting (balance sheet, stocktaking, statistics, costing)Managerial (planning, organizing, dominationing, coordinating, controlling).Fayals 14 principles of management-Division of labor work must be subdivided to facilitate specializationAuthority authority and responsibility should go hand in handDiscipline discipline is all-important(prenominal) to develop obedience, diligence, energy and esteemUnity of command subordinates must report to one superiorUnity of direction all operations with the same objective must have one manager and one planSubordination of individual interest to general interest the interest of one individual or group should not rein the interest of the enterprise as a wholeRemuneration remuneration and all other methods of brave outment should be bewitchingCentralization managers always hold final responsibility but should delegate certain authority to subordinatesScalar chain a clear line of authority or chain of command should extend from the highest to the lowest level of an enterprise. This helps to ensure an nightspotly commingle of breeding and complements the principle of unity of commandOrder there is a place for everything and everything in its place. Proper scheduling of work and timetables to complete work is important. This can facilitate the channeling of materials to the adept place at the right timeEquity employees should be treated with kindness and justiceStability of tenure of personnel management should work towards obtaining long-term commitments from staff and avoid unnecessary turnover of staff which is costly and working against overall goal accomplishmentInitiative workers should feel like an active part of the organization through conceiving and executing plans in order to develop their capableness to the fullestEsprit de corps harmony and union help to build the strength of an enterprise. It is an extension of the principle of unity of command, emphasizing the need for teamwork and the importance of communication.Contribution of the classical stand for an organization-Highlights the need for a scientific approach to management.Points out that work methods often can be improved through study.Identifies a number of important principles that are useful in running organization efficiently.2. Behavioral Viewpoint -From this viewpoint of management of personal reactions (thoughts, feelings, and behaviors) rather than solely from the problem-solving perspective, this orientation involves conceptual foreplay and feedback interwoven with trainee self-examination an d practice of new behaviors in a structured human relations training context.Hawthorne studies -The Hawthorne studies, initially undertake to investigate the relationship amid work-place conditions and worker productivity, introduced a wide range of topics to the field of management study. individual work behavior is driven by a complex set of factors, work groups develop norms which mediate between the needs of the individual and institution, employees should not be considered appendages of machinery, awareness of employee sentiments and participation can reduce resistance to change, the workplace is an interlocking kind system, not simply production system, social structure maintained throughSymbols of prestige and power These findings opened the door to the study of client-centered therapy, small group behavior, and organization theory and research methodology.Human Relations Movement It is defined as a movement in management thinking and practice that show satisfaction of em ployees basic needs as the key to increased worker productivity. Because it is impossible to cover all aspects of the human relations movement, I will relate the Hawthorne Studies and focus on three key points to discuss the advantages and problems1. Respecting and concerning with workers2. Understanding and satisfying the employees wants and needs3. wricking together and encouraging workers.The reason workers are motivated by such things is that individuals have a deep psychological need to believe that their organization cares about them, is open, concerned, and willing to listen.Human Relations MovementBehavioral science approach The behavioral approach to view management from a social and psychological perspective. This concern about the well-being of the workers and wants them to be treated as people, not as a part of the machines. Introduction to the behavioral science approach Advocates of the human relations movement believe that if managers foc utilise on employees rather than on mechanical production, then workers would become more satisfied and thus, more racy. They supported the notion that managers should be paternalistic and nurturing in order to build work groups that could be productive and satisfied. The behavioral science movement stressed the need for scientific studies of the human element of organizations.This model for management emphasizes the need for employees to grow and develop in order to maintain a high level of self-respect and remain productive workers. Theory X and Theory Y developed by Douglas McGregor also emphasized about these things.3. Quantitative Viewpoint -Quantitative Management (also known as trading operations Research) of a systematic and scientific approach to problem solving and decision making in complex Environments and situations of uncertainty and conflict act.Quantitative Management is a practical field. It can be applied in many areas manufacturing, businesses management, banking, environmental planning, mining, lodgment and engineering projects, management consultancy in fact, in every situation where numerical data are available and management or decision making takes place.Management Science-A discipline(a branch of knowledge)that attempts to aid managerial decision making by applying a scientific approach to managerial problems that involve quantitative factors ,management science is also called operations research (OR).A rational, structured approach to problem solving and often takes a quantitative view of decision making.Operations management -Operations management is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient in terms of using as little resource as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts in put togethers (in the forms of materials, labor and energy) into outputs (in the form of goo ds and services).Operations traditionally refer to the production of goods and services separately, although the distinction between these two main types of operations is increasingly difficult to make as manufacturers tend to merge product and service offerings.More generally, Operations Management aims to increase the content of value-added activities in any given process. Fundamentally, these value-adding creative activities should be aligned with market opportunity (see Marketing) for optimal enterprise performance.Management information system -A management information system (MIS) is a subset of the overall internal controls of a business covering the application of people, documents, technologies, and procedures by management accountants to solve business problems such as costing a product, service or a business-wide strategy systems applied in operational activities in the organization. Academically, the term is commonly used to refer to the group of information management m ethods tied to the automation or support of human decision making, e.g. Decision Support Systems, proficient systems, and Executive information systems. Information is the livingblood of all organizations now more than ever. MIS professionals work as systems analysts, project managers, systems administrators, etc., communicating directly with staff and management across the organization.APPLICATION OF MANAGEMENT THEORIESThe above mentioned theories play an active role in framing any organization and company nowadays. If well-implemented, these theories can bring out the best in an organization leading to tremendous progress, both financially and productively. Kingfisher is one such company utilizing the merits offered by these management and administrative theories.Implementation of Scientific managementEmployee Recruitment Kingfisher follows a very transparent policy in its employee recruitment system. For the job to be done it is of almost importance that the individual must b e well-qualified and should possess the right skills or tools and this is exactly what Kingfisher considers during its selection-process.Training and developmentKingfisher followed by detailed training and development programmer for their new recruits, they are familiar with the operating environment, and trained to provide the company wants and needs.Employees are trained in their specific areas such as company decides the tasks to be performed by workers.Division of laborKingfisher goes a well integrated Hierarchy of authority to cause minimum fuss management. Work here is evenly divided between management and Employees, as each is given work appropriate to them. In Kingfisher, no particular section is to Burdened with excessive work, in a proper division of labor.StandardizationA specific human body is set for the work to be carried out at Kingfisher and everyone is well-aware of their duties and responsibilities. Before starting any job, our company first decides the way to ca rry out that job, resulting in standardization.Work place environmentKingfisher competitive and creative attempt to exceed an employees ability to protect them across borders and good spirit of cooperation between workers Companion spirit of fair play, the companys smooth operation and a healthy work environment.IMPLEMENTATION OF BUREAUCRATIC MANAGEMENTDistribution of workloadOur company, Kingfisher completely concurs with Max Weber when he describes diffusion of work as one of the traits in bureaucracy. Here at Kingfisher, there is even division of workload and no extra stress in put on our employees.Defined hierarchyWork done really effectively and professionally at Kingfisher as we followed a very well-defined hierarchy.Our institution is a full hierarchy of structure and, therefore, highly proficientWe Kingfisher fully working manners and ethics, which is vital for all organizations.Detailed rules and regulations are strictly according to our life and work is always done with e stablished and appointed.Impersonal relationshipAbandoned in favor of strictly on our company as we believe that a person should hold office based on their work and not because of personal contacts or social status.Corruption is an aspect that can never be found in kingfisher.Due to the transparency of our company.Formal authorityThe position that each and every employee holds is made clear in our company so that the manager can exercise his/her formal authority at the workplace.Technical competenceOnly those who meet the conditions sufficient for the job is placed in the position of our company.The work-related concerns with other responsibilities and authority that does not interfere with the proper development to four companies. Thus, by applying the theory of manaeaucracy by Weber always, our organization has successfully reachd the maximum production utilise and our employees, while maintaining good employees satisfaction corruption andfavoritism are not really pleasedIMPLEME NTATION OF ADMINSTRATIVE MANAGEMENTForecasting and planningKingfisher has a team of dedicated professionals working on the future of our organization.We always plan ahead and predict any kind of obstacle or obstacles in our path and plan to remove them accordingly.Strategic planning is important.OrganizationOur concept of organization is one of the most famous one, companies in the world.We are aware of the extensive development of our people, and service resources.Co-ordinationAs our business is distributed in various regions, there is a high priority as well coordinated, and thats exactly what we are trying to do with Kingfisher.Without proper coordination, the company has not reached the heights, where we are today.Teamwork is very badCommandingWe are the king, who was scheduled to due to the different commands to be run smoothly and our work processes.It is responsible for as they get the job, which means that the body knows that these people.ControllingFor companies to motivate employees and their location to their needs.They motivate employees to run the programmer.Employees or reward your efforts, simply ask them to fulfil the objectives of the mission.To increase the motivation of the staff and very useful discussion about incentiveAPPLICATION OF BEHAVIORAL VEOPOINTApplication of Hawthorne studiesFor companies to motivate employees, their needs for their position.They run employee motivation programmer.Employees to achieve the objectives of their duties or simply for your efforts rewarded well ask.To maximize employee motivation, the motivation of employees through a very useful discussion about following procedures and staff.The company is Changing the pay rules so that the group was paid for overall group production, not individual production.Providing food during the breaks.shortening the day by 1 hourParts time jobs available for newcomers.Application of human relation movementThe company Kingfishers approaching each employee as a source of uniqu e knowledge with something valuable to digest to the company.The company is taking care of employees needs to do the job in Mechatronics.Communication of expectation of employees keeping the goal in mind.Knowing their goals, their stressors, what excites them and how they each define success?By providing good training.The company takes feedback of employees.Providing Reward and recognizing employees in ways that are meaningful to themKeeping success story aliveBeing legitimate in every work which is related with employees.Application of behavioral science approachJob rotationCross training staff, teaching staff or each others work. Expand your knowledge and ability to work Expansion of jobs in Mechatronics employees are given a wider breadth of tasks and responsibilities within our jobber close to work and increase the depth of the responsibilities of employees.Organizational Behavior This is my understanding of organisational behavior is the way people communicate he work environ ment. Through the study of organizational behavior,we can know each other kick downstairs and in ways to cooperate.Kingfisher depends on the individual services, as well as the organizations management. Therefore, it can help understand the individuals prize of work.I found my organization Kingfisher all these things. Contribute a better translationMarketing and Consumer Behavior Kingfisher marketing attempt to influence this process with examples of marketing when consumers evaluate a brand they are trying to get an overview of installation services allows the consumer to decide whether to think about it.Some brands of evaluation criteria may include price, brand, flavor, functional features, style, and sometimes the way consumers feel of an enterprise of an organization of their choice.Resolving Conflicts The case is structured so that you understand why and how the kingfisher was constantly plague by HR problems.We should be able to see the pilots and other workers using arm t actics to get back to IA to accept all their demands.This case also provides insight into how his treatment IA HR issues in dreams have contributed to the overall mess that found themselves in kingfisherTraining Generally the training in Kingfisher. Happens in these terms-a) Managing Teamsb) Managing Emotionsc) Strategies for raising Performanced) Managerial Wisdome) Problems Solving Decision MakingApplication of Quantitative ManagementApplication of Management ScienceIn the Kingfisher the management system is used byScheduling Kingfishers, both planes and crew,Deciding the appropriate place to site new facilities such as a warehouse or factory,Managing the flowing of water from reservoirs,Identifying possible future development paths for parts of the telecommunications industry,Establishing the information needs and appropriate systems to supply them within the health service, andIdentifying and understanding the strategies adopted by companies for their information systems.Appl ication of operational managementOperations managementis an area of business concerned with the production of goods and services, and involves the responsibility of ensuring thatbusiness operationsareefficientin terms of using as little resource as needed, andeffectivein terms of meeting customer requirements. It is concerned with managing the process that converts inputs Operations management focuses on carefully managing the processes to produce and distribute products and services. great deal of focus is on efficiency and effectiveness of processes. Therefore, operations management often includes substantial bar and analysis of internal processes. Ultimately, the nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization, for example, retail, manufacturing, wholesale, etcSections of This Topic Include-Procurement (Purchasing) PracticesThis topic reviews guidelines for buying various materials from suppliers and vendors materials, including computers, services from lawyers, insurance, etcManagement Control and Coordinating FunctionManagement control and coordination includes a unsubtle range of activities to ensure that organizational goals are consistently being met in an effective and efficient fashion.Product and Service ManagementAs noted above, the major activities involved in product and service management are similar to those in operations management. However, operations management is focused on the operations of the stainless organization, rather than managing a product or service.Quality ManagementQuality management is crucial to effective operations management, particularly continuous improvement. More young advancements in quality, such as benchmarking and Total Quality Management, have resulted in advancements to operations management as well.Logistics and Transportation ManagementLogistics is focused on the flow of materials and goods from suppliers, throu gh the organization and to the customers, with priority on efficiency and cost effectivenessFacilities ManagementEffective operations management depends a great deal on effective management of facilities, such as buildings, computer systems, signage, lighting, etc.Configuration ManagementIts important to track the various versions of products and services. Consider the various versions of software that continually are produced, each with its own version number. Tracking these versions is configuration management.Distribution ChannelsThe means of distribution depend very much on the nature of the product or serviceApplications of management information systemThe company is implementing Management Information Systems (MIS) is the term given to the discipline focused on the integration of computer systems with the aims and objectives on an organizationThe development and management of information technology tools assists executives and the general workforce in performing any tasks rela ted to the processing of information. MIS and business systems are especially useful in the insect bite of business data and the production of reports to be used as tools for decision making. Applications of MIS With computers being as omnipresent as they are today, theres hardly any large business that does not rely extensively on their IT systemsStrategy Support- While computers cannot create business strategies by themselves they can assist management in understanding the effects of their strategies, and help enable effective decision-making.Data Processing- Not only do MIS systems allow for the collation of vast amounts of business data, but they also provide a valuable time saving benefit to the workforce. Where in the past business information had to be manually processed for filing and analysis it can now be entered quickly and easily onto a computer by a data processor, allowing for high-velocity decision making and quicker reflexes for the enterprise as a whole.Benefits of MIS- The field of MIS can deliver a great many benefits to enterprises in every industry. Expert organizations such as the Institute of MIS along with peer reviewed journals such as MIS Quarterly continue to find and report new ways to use MIS to achieve business objectCore Competencies- Every market leading enterprise will have at least one core competency that is, a function they perform better than their competition.Enhance Supply Chain Management- Improved reporting of business processes leads inevitably to a more streamlined production process. With better information on the production process comes the ability to improve the management of the supply chain, including everything from the sourcing of materials to the manufacturing and distribution of the finished product.CONCLUSIONAfter completing my report on Aviation Industry take the example of Kingfisher World Corporation, a leader in the provision of flight simulators I found that all companies use the four-management la ws, which I have discussed only three.Kingfisher Systems, Incorporations designs and manufactures flight training devices and flight simulators.It offers pilot training tools for ground school, distance learning and flight training, Nova, a car park management system that provides access to information such as occupancy or the status of parked vehicles Valorous, a treatment for municipal and industrial sludge generated by wastewater treatment plants.The company serves aviation market, including commercial and general aviation.It serves customers in North and Latin America, Europe, Asia, Africa, Middle East and Oceania markets.Kingfisher Inc. was founded in 1953.The company uses all managerial laws in accordance with their employees.The company has so many different flight simulators, so many different flight training equipment solutions for all types of flights, to customer support media centers, technical center, take it in progressive way.Ultimately we learned after completing thi s project, it is easy to manage an organization, resources, if we know all about governance.REFRENCESAirline quality of Kingfisher http//www.airlinequality.com/Forum/kingfisher.htm , last accessed on 29, March 2010Books at red