Executive Summary Essay Example | Topics and Well Written Essays - 250 words - 11

Executive Summary - Essay Example With respect to the element of place, the company has retail stores in every place with target consumers. Proportional presence and wide availability in regional markets enables timely delivery of products to both domestic and international consumers. In order to provide the right product at the right time, Old Navy employs selective distribution techniques in linking producers with consumers through distribution facilities in consumer markets. Theoretically, effective promotion and pricing techniques are among the essential pillars of a strong marketing strategy. Old Navy employs promotional strategies like television advertisements, visual merchandisers, social media marketing and drive-by campaigns using celebrities. All these promotional approaches are meant to not only enhance publicity of the company’s products but also promote the fun side of shoppers’ experience. With respect to the element of pricing, Old Navy uses approaches like pricing flexibility, markups and psychological pricing techniques. These approaches are synchronized with sales-oriented objectives in order to enhance the competitive aspects of Old Navy. Aside from the aforementioned approaches, Old Navy also employs pricing incentives like discounting, credit card rewards and coupons. All pricing approaches are meant to entice customers into buying Old Navy products. Old Navy is a brand that has become well known throughout most of Northern America. As an apparel company, it serves the needs of its clients by providing quality goods at an affordable price. Such apparel consists of maternity clothing, footwear, and clothes for newborns. Not only does Old Navy focus on apparel, but it also offers a wide range of accessories for customers to choose from when shopping. The company, a subsidiary of Gap Inc., tries to stay at the forefront of current fashion trends in order to retain its customer’s interests. Old Navy’s goal is to make