Business Research Case Study Example | Topics and Well Written Essays - 500 words

Business Research - Case Study Example The second deliverable is data discussion where the outside researcher will work through the data with Joe. This is to provide the initial analysis of the research findings and also aims at instigating debate on the result and get input from Joe on areas where he feels that more analysis would uncover new insight. The final deliverable expected from the outside researcher is a short report that indicates the key findings of the research. The first stage involves defining the research purpose. This is usually developed as a result of recognizing and understanding a problem in a market (Zikmund, 2012). A problem comes as a result of realizing the gap between the expected and the reality, or a difference between objectives and results achieved. The purpose of a research is usually related to the analysis of the business problem, opportunities available, and other factors that can affect the business. In this case, the purpose of the research is to find out the best market to start a new coffee shop. The second stage is coming up with the research objective. This is looking at a specific statement about required information. This breaks down the research problem into a more specific and understandable manner. A research objective has three main parts that include the research question. Research question is the information needed according to the purpose. The final part of the research objective is coming up with the scope or limitations of the research. This makes sure that the research is well focused so that a meaningful and well targeted research is conducted. Some of the limitations expected by Joe can include time limitation. The third step involves estimating the value of the research information. This analyzes if the research is worth and evaluates the amount of money that can be spent in conducting the research. Information from this research involves the investment decision