Marketing & Brand Managmenet

Lecture Notes: merchandise and Brand Management Decision make and Marketing education Decision Making and Marketing Information 1. What is vigilance? 2. Problem resolving power in a business context 3. What information needs to be garner to make merchandising decisions 4. How information gathering should be approached issues to share 5. Elements of the trade information system (MktIS) - internal records, marketing intelligence, marketing research, marketing decision support analysis. 6. Some guidance on sources of secondary data Management Peter Druker identified quin categories of operations (1955) 7. panorama objectives 8. organising the work 9. motivating employees 10. measurementobjectives or yardsticks of instruction execution comp atomic number 18 actual performance sum up findings 11. developing people A simple approach is to see of management as the process of deciding what is best to do and doing it just about efficiently. (Lancaster and Massingham 1993) Business problems at different levels inside organisations Supermarket situations to illustrate what is meant by problem solving.

|Situation |Problem | |The queues at the checkout are getting longer |how to minimise guest waiting condemnation within cost constraints | |The milk pitch has been involved in an accident |How to get supplies of milk readily | |Th! e nearest foe has a very attractive advance |How to win backwards customers | Making Marketing Decisions DemandSupply Information and making break off decisions What is the question(s) What/how much is the answer worth? anticipate use of results think of for money Compatibility with other data Properly...If you regard to get a full essay, rule it on our website: BestEssayCheap.com

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