Reaction to Marketing Myopita

CASTAÃ'EDA, LEONARD G.MARKMAAugust 11, 2012 ------------------------------------------------- RECTION PAPER TO MARKETING MYOPIA Theodore Levitts stress on the customers needs, as opposed to the focalisationing on the product, or the production method, called for a more than-needed re-evaluation of where a youth hostels focus should lie. It was a relevant call, as indicated by the bestseller status it seemed to commit achieved in the Harvard Business Review. A draftsmanship survey of reactions to the endeavor, however, showed that Levitt seemed to choose belaboured his point ad nauseam when a more(prenominal) pithy article would have sufficed. He besides hold his examples in general to the industrial sector, when a treatment of other sectors, such(prenominal) as the wait on sector, might have showed (or disproved) the seeming normal applicability of what Levitt proposed. In his retrospective commentary, he complained about the marketing mania that s eemed to have been developed as a pass on of the ideas the proposed.

As a sort of disclaimer, Levitt also said that he mean Marketing Myopia to be a manifesto, and non as an compend or a prescription, although the reader, when first battle with the 50-year old text, commonly sticks the impression that by his choice of words, his essay was intended to be the solution companies should adopt in tramp to stave by obsolescence. Another paper also illustrious that applying Levitts lessons also resulted in a new marketing myopia because of its focus on customers and neglecting stakeholders. I must note, however, th at reprimand is so oftentimes easier in re! trospect, and it is possible that we can merely see the flaws alone because we have learned so much since then from others who have taught and refined Levitts initial message. -------------------------------------------- [ 1 ]. Brown, Stephen, Reconsidering the Classics: Reader rejoinder to Marketing Myopia, journal of Marketing Management, 2005 [ 2 ]. Smith, N. Craig, et. Al. The New...If you want to get a full essay, order it on our website: BestEssayCheap.com

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