BMW Group Management, Market and Strategy Analysis

BMW GROUP OVERWIEW BMW was founded in 1916 as an aircraft-engine factory in Munich. In 1923 BMW stools scratch motorcycle. In 1928 BMW bought the car factory at Eisenach, Thuringia with the freedom to build a sm every car c aloneed the Dixi. This beginning gear gear BMW car was unquestionable in Munich, like all other BMW products. In 1932 BMW 3/20 was developed in Munich, in 1933 - 6 cylinders BMW 303. Until south World War BMW showed nimble growth in all three branches: automobile, aero engine and motorcycles industries. In 1973 the first BMW subsidiaries were created in France and North America. In 1979 BMW developed first digital engine electronics and began R& ampere;D on hydrogen engines. In 1984 the first European models with catalytic converters appear. Computers and robots pep up work in planning and production. In 1989 in the category the Iron Curtain fell, BMW has another first by producing half(a) a million cars. The keep company too has a turn ove r of DM 20.000 million, and acquires Kontron GmbH, a specialist in process engineering. Nowadays BMW group Company is powerful internationalistic company represented all over the world with to a greater extent than 94.000 employees and over one million vehicles sold every year. Importers in one hundred twenty countries represent the BMW and worldwide sales organization comprised 24 sales subsidiaries.

BMW has worldwide subsidiaries and manufacturing plants in Germany, Austria, the UK, the USA, Mexico, Brazil, southwestern Africa, Egypt, Thailand, Malaysia, Indonesia, the Philippines and Vietnam. The activities of the business palm of the BMW Group are broken cut out into the s! egments BMW automobiles, bird of passage Automobiles, BMW motorcycles and Financial Services. BMW automobiles and Rover automobiles account for the large part of activities within Group. These business fields manufacture, assemble and mete out automobiles, spare parts and accessories. The BMW Motorcycles segment develops, manufactures, and sells motorcycles as well... If you want to posture a full essay, order it on our website: BestEssayCheap.com

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